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From the grape you know to the French name

The rest of the world labels its bottles by grape. France labels by place, and almost never prints the grape. Here is the bridge, and what is likely to surprise you.

  • Pinot Noir

    Red

    Light, perfumed, red cherry and forest floor. Little tannin.

    Look for on the list

    Bourgogne rouge
    Every red Burgundy is pinot noir, without exception.
    Mercurey
    Same grape, half the price of a famous Burgundy.
    Sancerre rouge
    Sancerre is not only white: its red is pinot noir.

    What will surprise you

    French pinot noir is sharper and less overtly fruity than the New World versions. It also costs more for the same quality: Burgundy is the most expensive land in wine.

  • Chardonnay

    White

    From taut lemon to butter and hazelnut, depending on the ageing.

    Look for on the list

    Chablis
    Unoaked chardonnay, mineral and taut.
    Mâcon-Villages
    Rounder and far cheaper than the famous Burgundy names.
    Meursault
    The richest and most buttery, and the most expensive.

    What will surprise you

    Every white Burgundy is chardonnay, but a Chablis tastes nothing like a Californian one. If you like the buttery, oaky style, ask for Meursault or Mâcon, not Chablis.

  • Sauvignon Blanc

    White

    Sharp, citrussy, grassy. Often a hint of blackcurrant leaf.

    Look for on the list

    Sancerre
    The world benchmark for sauvignon, and by far the most asked for.
    Pouilly-Fumé
    Sancerre's neighbour, a little smokier, often a little cheaper.
    Touraine
    The same grape for half the price. The smart buy on any Loire list.

    What will surprise you

    Loire sauvignon is more mineral and far less exuberant than New Zealand's. If you love the passionfruit explosion of a Marlborough, French sauvignon will seem restrained: that restraint is the point.

  • Cabernet Sauvignon

    Red

    Blackcurrant, cedar, firm tannin. The classic wine to age.

    Look for on the list

    Médoc
    Bordeaux's left bank: cabernet-dominant, the classic style.
    Pauillac
    The heart of the Médoc, the most structured. Expensive.
    Haut-Médoc
    The same country, a broader appellation, far gentler prices.

    What will surprise you

    A Bordeaux is never pure cabernet: it is always a blend with merlot and others. And it is leaner and more savoury than a Napa cabernet, with less sweet fruit.

  • Merlot

    Red

    Round, supple, plummy. Less tannin than cabernet.

    Look for on the list

    Saint-Émilion
    Bordeaux's right bank, merlot-dominated.
    Pomerol
    The most prestigious merlot on earth. Prices follow.
    Bordeaux supérieur
    The entry level, largely merlot-based. On every list in France.

    What will surprise you

    Merlot is the most planted grape in Bordeaux, well ahead of cabernet. If a French red feels soft and approachable, it is usually merlot doing the work.

  • Syrah / Shiraz

    Red

    Black pepper, olive, dark fruit. Firm without being heavy.

    Look for on the list

    Crozes-Hermitage
    The way into the northern Rhône, affordable and true to the grape.
    Saint-Joseph
    A step up, finer, still reasonable.
    Cornas
    The darkest, most powerful syrah in the Rhône.

    What will surprise you

    Every northern Rhône red is pure syrah. But it is nothing like an Australian Shiraz: leaner, peppery, savoury rather than jammy. Same grape, opposite character.

  • Grenache

    Red

    Warm, generous, scrubland herbs and ripe fruit.

    Look for on the list

    Côtes du Rhône
    Mostly grenache. The best value on most French lists.
    Châteauneuf-du-Pape
    Grenache at its peak, rich and powerful.
    Gigondas
    Châteauneuf's neighbour, nearly as good, markedly cheaper.

    What will surprise you

    Grenache easily reaches 15% alcohol: these are warming wines. A Côtes du Rhône is also the single safest cheap red on a French list.

  • Riesling

    White

    Lemon, flint, bracing acidity.

    Look for on the list

    Alsace Riesling
    The only French region that prints the grape on the label.
    Alsace Grand Cru
    Alsace's best slopes, often riesling.

    What will surprise you

    Alsace riesling is dry: unlike many German rieslings, which are off-dry. If you were expecting sweetness, you will not find it here. Alsace is also the one French region that labels by grape, so it is the easiest list to read.

  • Malbec

    Red

    Dark, inky, plum and cocoa.

    Look for on the list

    Cahors
    Malbec's birthplace, in the South-West. Firmer than Argentina's.

    What will surprise you

    Malbec was born in Cahors long before Argentina made it famous, and the French original is more tannic, more savoury and less velvety. Locals still call it côt or auxerrois.

  • Gamay

    Red

    Light, juicy, raspberry. Drink it cool.

    Look for on the list

    Morgon
    The fleshiest Beaujolais, able to age.
    Fleurie
    The most floral and elegant.
    Beaujolais-Villages
    The honest entry level, around twenty euros.

    What will surprise you

    Beaujolais nouveau wrecked the region's reputation unfairly. The named villages (Morgon, Fleurie, Brouilly) are serious wines, and among the best value in France.

  • Chenin Blanc

    White

    Quince, honey, high acidity. Dry or sweet depending on the appellation.

    Look for on the list

    Vouvray sec
    Careful: plain “Vouvray” may be off-dry. Ask for sec.
    Savennières
    The most serious chenin, always dry.

    What will surprise you

    The word “Vouvray” covers bone-dry and sweet wines alike, and the label rarely shouts which. Always say sec unless you want sugar: this catches out more visitors than any other French appellation.

  • Viognier

    White

    Apricot, white flowers, broad texture. Low acidity.

    Look for on the list

    Condrieu
    The benchmark viognier, rare and expensive.
    Vin de pays des Collines rhodaniennes
    The same grape, without the prestigious name or its price.

    What will surprise you

    Viognier is France's most perfumed white and one of its rarest. If a list has a Condrieu, it will be among the most expensive whites on it.

And on the list in front of you?

Photograph it and just name the grape you like: Cépage knows which one hides behind each appellation, and tells you which bottle to take.

Scan a list